Wednesday, December 24, 2008

Mango Airlines

By Tom Martens

Mango is in great demand as it is the latest low cost airline in South Africa. It faces heavy competition from some of the established airlines such as 1time and kulula air which are also under the category of low-fare airlines.

Mango is owned by South African Airways, and this is sometimes a point of contention among air travelers and competing airlines. Tired of losing market share to the other low cost carriers, SAA launched Mango offering starting prices for seats that were almost half that of its competition, sparking problems on two fronts.

First, its website, its major base of operations, crashed as eager would-be customers overwhelmed the site to take advantage of the cut rate prices. According to Mango's reports, 15,000 booking requests were made in the first 10 minutes after the website went live.

Mango's competitors pointed out that because they were a subsidiary of SAA the airline could cut it's prices due to the SAA being funded by taxpayer dollars. This information caused accusations of unfair trading practices.

Even though it had a less than stellar beginning, Mango has already reported healthy profits.

The current routes include: Johannesburg to Cape Town, Cape Town to Johannesburg, Cape Town to Durban, Durban to Cape Town, Bloemfontein to Cape Town and Cape Town to Bloemfontein.

Mango offers some attractive fares called cool-off flights in which passengers pay only R175 (one-way, all inclusive) to fly to Durban or Johannesburg. Available only via its website, vouchers are not acceptable for this special.

The mango fleet is very safe as it is made up of Boeing B737-800. It can carry 186 guests in leather seats and the seats are arranged in two rows of three seats on either side. Travelers are informed about their seating arrangements after they check in and they can also choose the in-flight food service.

Between the age of 7 days and two years, a child may ride in the lap of the adult who flies with him. Should a child turn two before the return flight, however, a separate tickey must be bought for him.

Mango also offers accommodations for handicapped or impaired travelers, providing access for several types of wheelchairs. These passengers and those with small children will not be asked to sit in emergency exit rows.

The ability to transport your pet in the pressurized cargo hold is subject to availability. Pets are not allowed in the cabins on Mango's flights.

Mango offers Mango Flex tickets which allow ticket holders to change the date, time and destinations of their tickets. These features apply to travel during the week, not weekend flights. Business travelers are the main participants in this program. For added flexibility for this group, Mango Plus tickets provide access to a business class lounge, 10 kg extra luggage and vouchers for meals. Customers may choose to pay for tickets by credit card, by Edgars account (adds approximately R40), cash, voucher, or POLi - internet banking and debit cards.

With the partnership of several other companies Mango is able to offer several additional conveniences as well as discounts. Some of the additional benefits to Mango customers are an option to use store credit cards to pay for tickets from Edcon, low cost care hire from SIXT and 25% savings when Mango is purchased with a Voadacom card. - 16492

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