Ed Hardy shirts are based on the original artwork of California tattoo artist Don Ed Hardy, who has become world famous due to his outstanding technical skill and remarkable creativity. His designs have been translated by the designer Christian Audigier to create a fashion sensation that's worn by over 5,000 female and male celebrities. This wearable tattoo clothing is plastered with creatures such as mermaids, snakes, butterflies, tigers and peacocks, as well as edgy skulls and daggers.
After receiving a B.F.A. degree in printmaking in 1967 from the San Francisco Art Institute, Don Ed Hardy began his career as a tattoo artist. In 1970 he moved to Japan and returned in the 80s to learn the art from a traditional tattoo master.
Don Ed Hardy's 40 years of tattooing experience and willingness to experiment has earned him the title of "the Godfather of the Modern Tattoo." His talent and creativity in sourcing art histories to create a blend of Japanese, Cholo, and American icons and combining them with hotrod, surf and tattoo designs give his work a unique range and depth has made him a legend in the world of body art.
The clothing manufacturer, Ku USA, Inc. and Don Ed Hardy signed a license agreement in 2002 to manufacture a clothing line featuring his art. Two years later interest in his designs from major clothing companies began to grow.
One fashion designer who had been captured by Don Ed Hardy's artwork was Christian Audigier. The "Freedom", "Death Before Dishonor" and "Love Kills Slowly" tattoo body art themes created by Don Ed Hardy were licensed to Audigier for his exclusive use in a 2004 agreement. The "Ed Hardy" brand has raised street culture and lifestyle couture to a new level as a result.
Christian Audigier who resides in Los Angeles was born in the southern city of Avignon, France. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch and single-handedly put the brand on the fashion map and the bodies of celebrities everywhere. Audigier has earned the title "The King of Jeans" from his success as a designer for clothing manufacturing giants such as; "Diesel", "Fiorucci", "Levi's" and "American Outfitters."
Audigier's charm and close identification to the entertainment world is part of the reason for his success. His interest in this lifestyle is responsible for many of his innovative marketing campaigns which have focused on direct promotion to a celebrity clientele.
There is a full line of clothing items in addition to Ed Hardy shirts, plus accessories for women and men. There are 7 brands produced by Audigier's company Nervous Tattoo which employs more than 45,000 people to make the clothing lines including: "Crystal Rock", "Christian Audigier", SMET", and most recently "C-Bar-A", "Chuck Boyd", and "Paco Chicano. - 16492
After receiving a B.F.A. degree in printmaking in 1967 from the San Francisco Art Institute, Don Ed Hardy began his career as a tattoo artist. In 1970 he moved to Japan and returned in the 80s to learn the art from a traditional tattoo master.
Don Ed Hardy's 40 years of tattooing experience and willingness to experiment has earned him the title of "the Godfather of the Modern Tattoo." His talent and creativity in sourcing art histories to create a blend of Japanese, Cholo, and American icons and combining them with hotrod, surf and tattoo designs give his work a unique range and depth has made him a legend in the world of body art.
The clothing manufacturer, Ku USA, Inc. and Don Ed Hardy signed a license agreement in 2002 to manufacture a clothing line featuring his art. Two years later interest in his designs from major clothing companies began to grow.
One fashion designer who had been captured by Don Ed Hardy's artwork was Christian Audigier. The "Freedom", "Death Before Dishonor" and "Love Kills Slowly" tattoo body art themes created by Don Ed Hardy were licensed to Audigier for his exclusive use in a 2004 agreement. The "Ed Hardy" brand has raised street culture and lifestyle couture to a new level as a result.
Christian Audigier who resides in Los Angeles was born in the southern city of Avignon, France. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch and single-handedly put the brand on the fashion map and the bodies of celebrities everywhere. Audigier has earned the title "The King of Jeans" from his success as a designer for clothing manufacturing giants such as; "Diesel", "Fiorucci", "Levi's" and "American Outfitters."
Audigier's charm and close identification to the entertainment world is part of the reason for his success. His interest in this lifestyle is responsible for many of his innovative marketing campaigns which have focused on direct promotion to a celebrity clientele.
There is a full line of clothing items in addition to Ed Hardy shirts, plus accessories for women and men. There are 7 brands produced by Audigier's company Nervous Tattoo which employs more than 45,000 people to make the clothing lines including: "Crystal Rock", "Christian Audigier", SMET", and most recently "C-Bar-A", "Chuck Boyd", and "Paco Chicano. - 16492
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