Urban Outfitters is a prestigious brand in retailing, but it wasn't until recently that I discovered Anthropologie. If you haven't heard, seen, or been in an Anthropologie retail location, you are missing an experience, I kid you not.
After returning from the store, I found some numbers that shocked me. Here's one that really left an impression: the average Anthropologie shopper spends 80 minutes in the store per trip. Eighty -- that's one and a third hours on just one trip. How much time do you think the typical shopper spends with other retailers? Fifteen minutes. That's an amazing figure that should describe a bit about the feel of the stores.
Anthropologie was formed to profit from patrons of the Urban Outfitters brand who outgrew UA's fashions. As such, the target consumer for Anthropologie clothing is a 30 to 40'ish professional woman with high discretionary income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for shoppers: namely, sales racks. There are quite a few discounted items if you're not against searching, which I'm sure contributes to the long shopping visits.
What I like most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, appliques, and velvets, but look elegant and sophisticated at the same time. The feeling that I get is that it's a clothing line for successful women who don't want to reveal half of their bodies to look sexy. Score, I'd say.
If you're really looking for a bargain, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it's made up of last season's items either, but the price is attractive!
Bottom line: if you haven't yet shopped in an Anthropologie store, determine if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 16492
After returning from the store, I found some numbers that shocked me. Here's one that really left an impression: the average Anthropologie shopper spends 80 minutes in the store per trip. Eighty -- that's one and a third hours on just one trip. How much time do you think the typical shopper spends with other retailers? Fifteen minutes. That's an amazing figure that should describe a bit about the feel of the stores.
Anthropologie was formed to profit from patrons of the Urban Outfitters brand who outgrew UA's fashions. As such, the target consumer for Anthropologie clothing is a 30 to 40'ish professional woman with high discretionary income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for shoppers: namely, sales racks. There are quite a few discounted items if you're not against searching, which I'm sure contributes to the long shopping visits.
What I like most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, appliques, and velvets, but look elegant and sophisticated at the same time. The feeling that I get is that it's a clothing line for successful women who don't want to reveal half of their bodies to look sexy. Score, I'd say.
If you're really looking for a bargain, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it's made up of last season's items either, but the price is attractive!
Bottom line: if you haven't yet shopped in an Anthropologie store, determine if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 16492
About the Author:
To help other designer clothing enthusiasts find authentic clothing and accessories at discount prices, Smruti maintains direct-to-buyer web sites for two of her favorite brands, discount Gucci bags and Anthropologie clothing. Visit today to find a huge selection of designer items at rock-bottom prices.
