Ben Sherman clothing line was born in 1963, but an independent young man. Originally born Alfred Benjamin Sugarman, the young man changed his name and started a new life and a new clothing line; hence Ben Sherman was truly born. The first location of the Ben Sherman line was in Brighton England, but eventually moved to Northern Ireland due to the increase of sales and the craze started by the Ben Sherman button-down shirt. This Ben Sherman shirt started the legacy which has continued strong since its inception, and is looking forward to evolving with the future.
The young men of England wanted to have a look far from their parents, and thus created the Mod fad of the 1960's. The Ben Sherman shirt was picked up by this trend setting group, but the Ben Sherman shirt was also associated with other subcultures including skinheads, and of course the music business. The suits with Ben Sherman shirts and torn jeans and boots with the Ben Sherman shirt started the association of Ben Sherman with rebellious youth, but it was the Beatles, the Who and the Rolling Stones that helped Ben Sherman break into the music business.
The 1970's proved to be another time of expansion for Ben Sherman clothing. The lines were not just shirts, but included all parts of causal men's wear and were one of the largest casual men's wear manufacturers of the day. The Ben Sherman clothing and its association with rebellion was not lost in this decade as the British Punk scene grabbed at the Ben Sherman clothing instilling the iconic look in music for good. With the expansion to boy's and men's casual wear, the journey was far from over for the Ben Sherman line.
Then comes the 1980's and the differences in music still exist as does Ben Sherman on the side of the rebels. The Ska brand of music picked up where the punk scene left off and finished the branding of Ben Sherman clothes with the working man. The Ben Sherman clothing kept its roots in the Mod fashion but took it a step further to incorporate it into the style of the 80's rebellious generation.
Indie bands of the 1990's were constantly clad in Ben Sherman clothes. Bands like Oasis that made a name for themselves helped the Ben Sherman clothing line to stay entrenched in music and the rebel movement of the youth. The fashion stayed in touch with the working man and the young and Ben Sherman was the preferred clothes for many youth of the day.
Even today, Ben Sherman is evolving, and now includes women's clothing as well as fragrances, underwear, sun glasses, and other such items. However, they have never lost their roots and their association with music. The Ben Sherman rebel image lives on and will grow as they expand into more lines and more Ben Sherman clothing. The one thing they will never stop doing though is the Ben Sherman Shirt that started it all. - 16492
The young men of England wanted to have a look far from their parents, and thus created the Mod fad of the 1960's. The Ben Sherman shirt was picked up by this trend setting group, but the Ben Sherman shirt was also associated with other subcultures including skinheads, and of course the music business. The suits with Ben Sherman shirts and torn jeans and boots with the Ben Sherman shirt started the association of Ben Sherman with rebellious youth, but it was the Beatles, the Who and the Rolling Stones that helped Ben Sherman break into the music business.
The 1970's proved to be another time of expansion for Ben Sherman clothing. The lines were not just shirts, but included all parts of causal men's wear and were one of the largest casual men's wear manufacturers of the day. The Ben Sherman clothing and its association with rebellion was not lost in this decade as the British Punk scene grabbed at the Ben Sherman clothing instilling the iconic look in music for good. With the expansion to boy's and men's casual wear, the journey was far from over for the Ben Sherman line.
Then comes the 1980's and the differences in music still exist as does Ben Sherman on the side of the rebels. The Ska brand of music picked up where the punk scene left off and finished the branding of Ben Sherman clothes with the working man. The Ben Sherman clothing kept its roots in the Mod fashion but took it a step further to incorporate it into the style of the 80's rebellious generation.
Indie bands of the 1990's were constantly clad in Ben Sherman clothes. Bands like Oasis that made a name for themselves helped the Ben Sherman clothing line to stay entrenched in music and the rebel movement of the youth. The fashion stayed in touch with the working man and the young and Ben Sherman was the preferred clothes for many youth of the day.
Even today, Ben Sherman is evolving, and now includes women's clothing as well as fragrances, underwear, sun glasses, and other such items. However, they have never lost their roots and their association with music. The Ben Sherman rebel image lives on and will grow as they expand into more lines and more Ben Sherman clothing. The one thing they will never stop doing though is the Ben Sherman Shirt that started it all. - 16492
About the Author:
Ben Sherman began with a designer named Alfred Benjamin Sugarman. Ben Sherman Shirts have evolved from the traditional button down oxford into a piece of British Mod culture.
