Your website stinks, I can smell it from here. The following is one of many reasons why your website might stink.
You Built Before You Planned
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Wasn't Well Rounded
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
Your Website Is Not Compliant
Did you know that your web design might look different than the browser your using right now? Well it might, and if didn't know this you might be losing traffic as your reading this. Always check your design in different browsers, epecially Internet Explorer, FireFox and Safari.
Cluttered - Too Many Voices
So you have a million things you would like to convey to your audience and decided to do it all at once. In doing this you end up with a site that is cluttered, messy, confusing and your audience gets lost. Simplicity is an advantage, not a flaw. Making it easy for your audience to navigate and understand your site is imperative. I know you have a thousand promotions you'd like to throw at them, but focus on one at a time.
Your Site Does Not Have Any Substance
If your traffic is not better off after visiting your site, your site probably has nothing of value. And if your site has nothing of value to your visitors, do you really think they are going to stay long or come back? Give them a reason to stay on your site, give them a reason to come back, and you can do this by putting value into your web design and content.
You Make Your Audience Wait
Either you chose a poor hosting service, have terrible programming for your backend or decided to do your website with media intensive flash; so it's slower than snails and you are losing your audience. Making your audience stand in line so you can pitch your business ideas to them is a poor start. If you must use the search engine enemy Flash, make sure it loads quickly or you'll lose your audience's attention and interest.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake. - 16492
You Built Before You Planned
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Wasn't Well Rounded
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
Your Website Is Not Compliant
Did you know that your web design might look different than the browser your using right now? Well it might, and if didn't know this you might be losing traffic as your reading this. Always check your design in different browsers, epecially Internet Explorer, FireFox and Safari.
Cluttered - Too Many Voices
So you have a million things you would like to convey to your audience and decided to do it all at once. In doing this you end up with a site that is cluttered, messy, confusing and your audience gets lost. Simplicity is an advantage, not a flaw. Making it easy for your audience to navigate and understand your site is imperative. I know you have a thousand promotions you'd like to throw at them, but focus on one at a time.
Your Site Does Not Have Any Substance
If your traffic is not better off after visiting your site, your site probably has nothing of value. And if your site has nothing of value to your visitors, do you really think they are going to stay long or come back? Give them a reason to stay on your site, give them a reason to come back, and you can do this by putting value into your web design and content.
You Make Your Audience Wait
Either you chose a poor hosting service, have terrible programming for your backend or decided to do your website with media intensive flash; so it's slower than snails and you are losing your audience. Making your audience stand in line so you can pitch your business ideas to them is a poor start. If you must use the search engine enemy Flash, make sure it loads quickly or you'll lose your audience's attention and interest.
Your Web Design Needs Direction
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake. - 16492
About the Author:
One of Utah's leading expert Internet Marketers, Matthew Henage, has shared his knowledge of how to craft a superior web design and market it to a target audience. His knowledge has made his Utah web design firm known as a one of the top Utah web design firms around.
