Sonic logos are between 3 and 7 seconds long and are basically short jingles used for brand development. Basically these logos use sound to convey the values and personality of a particular brand. Corporations and businesses pay to create sonic logos in order to make the public aware of their brand and they apply these sound identities across many different touchpoints including television, mobile technology, radio, and the internet.
Before a note is played or any audio is recorded in the actual creation of the sonic logo by musicians and sound designers, there are other factors to consider. It is necessary to first research the history and character of the brand with which you are working. So that the finished sonic logo captures the brand's identity, designers must determine the personality of the brand. The process of creating sonic logo includes the following steps.
1. The first step in the creation of a sonic logo is to determine the core values of the brand that needs the logo. Is the brand conservative, environmentally concerned, or representative of a particular heritage or culture for example.
2. Next, figure out the history of sound use by the company which may afford some sense of the brand's identity. Use of audio in the past could be useful knowledge in what direction to now take.
3. Next, figure out what sound effects or ambience will be able to communicate the brand's ideals. For an environmental organization, for example, one might want to use sounds of water or birds to create a sort of nature montage.
4. Then, determine if this sonic logo will use a vocal line. Is the logo just going to have a musical melody or something such as "Um um good?"
5. Fifth, ensure that the sonic logo is unique and memorable since it is meant to identify one brand and one brand alone.
The above steps are a great guide for making sonic logos that are relevant and effective. Always be certain that your client is proud of their new sonic identity and that the product you have made for them is original from anything else heard before. Once you accomplished these elements you have succeeded. - 16492
Before a note is played or any audio is recorded in the actual creation of the sonic logo by musicians and sound designers, there are other factors to consider. It is necessary to first research the history and character of the brand with which you are working. So that the finished sonic logo captures the brand's identity, designers must determine the personality of the brand. The process of creating sonic logo includes the following steps.
1. The first step in the creation of a sonic logo is to determine the core values of the brand that needs the logo. Is the brand conservative, environmentally concerned, or representative of a particular heritage or culture for example.
2. Next, figure out the history of sound use by the company which may afford some sense of the brand's identity. Use of audio in the past could be useful knowledge in what direction to now take.
3. Next, figure out what sound effects or ambience will be able to communicate the brand's ideals. For an environmental organization, for example, one might want to use sounds of water or birds to create a sort of nature montage.
4. Then, determine if this sonic logo will use a vocal line. Is the logo just going to have a musical melody or something such as "Um um good?"
5. Fifth, ensure that the sonic logo is unique and memorable since it is meant to identify one brand and one brand alone.
The above steps are a great guide for making sonic logos that are relevant and effective. Always be certain that your client is proud of their new sonic identity and that the product you have made for them is original from anything else heard before. Once you accomplished these elements you have succeeded. - 16492
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In addition to writing articles, SFXsource gives away Free loops and sound effects and Bass music loops to use for productions
