Friday, January 16, 2009

SEO What you control

By Brent Sweet

Regardless of what is said on the internet there are several different ways to get good search engine rankings. It is also a lot easier that some people would like you to think. It simply amazes me how many sites are ranked that have no clue what they are doing. The ones that are number one, but it is obvious that they aren't really optimizing for that word. The reason I wrote this is to give you some things that you can focus on to get your site ranked well.

First of all I want to say there are many things you can do, that are completely within your control to move yourself up. If anybody here has ever studied six sigma or anything like that you will know that you really only need to focus on things in your control. It is ultimately a waste of time to focus on things out of your control.

Here is what is in your control with search engine optimization.

- The title of your page. This is probably the most influencing factor. Pick 5 phrases you want to rank for. Word them in a manner that you don't repeat words but makes sense. Try to use less than 9 words.

- Body text is the next factor. Use all the keywords you want to rank for in your body. I wouldn't say that it is important to have them in bold or header tags. These really are not the difference between not ranking and ranking, these are things you look at when trying to go from position one to position two.

- Your site design " you have to make sure that your site can be indexed. Do not put a bunch of gibberish after your file name, it wont help.

- The links to your site. Yes you have control over how people link to you. One way is to create or buy link bait. This is something that people will want to link to. Can be like a top 10 list. Real creative things get more links. I am not creative so I submit articles. This way I have full control over how people link to me and I get a lot of free one way links.

There are 4 things that you can control that will improve your rankings, and very quickly if you work hard. - 16492

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