Friday, January 9, 2009

Email List Building

By John Anghelache

Smart online marketers know that your email list contains big money.

By building a large and ever growing list of responsive subscribers you can make all the money you'll ever need.

What's the best way to do that? Check this out...

You're about to discover a secret to making easy money from any email list. First, let's get clear about why people join your list. This is important for you to really understand.

You see, these folks are looking for three things: contact... content... and... offers.

The people on your email list want you to contact them. So you need to set up an autoresponder email series. They also want you to send them good, practical and valuable content. Usually, in the form of an electronic newsletter or ezine. Finally, they expect to get sales offers. Which is how you make your money.

I think the best way to keep in contact is to set up a 52-week email follow up series. This series should consist of nothing but content.

However, you don't make any money by contacting your list with just good info. You make your money by strategically working sales offers into your contact mix.

Use email broadcasts for these sales offers at first. In time, you can include the winning offers in your follow up autoresponder series.

Sales offer emails should contain either links to products you affiliate with or links to your own products. The process I like is finding 10 to 15 good affiliate products. Then I send out sales offers a couple of times per week for the same product.

Repeat the system we just discussed until you go through all the affiliate products. As I said before, do this with ten or fifteen of them.

After you promote the ten or so affiliate products look at the results. Some of those products got a lot of sales. Make a note of the top two or three. You're going to use those to create your own version. This process works best with info products.

It won't take long before you develop a few products of your own. Ones that are proven to sell. Then you start promoting those products to your list in place of the affiliate products.

Keep track of sales. Because before long you'll notice that one of those products you created is bringing in lots of sales. Take that product and create a high priced tele-coaching program.

By the way, it's just as hard (and takes just as much work) to sell a low priced product as it does a high priced product. So you may want to leapfrog right to creating a high priced coaching program.

Repeat this process and you'll maximize your list profits guaranteed. - 16492

About the Author: