This positive thought may be the result of a change within shopper behaviours, resulting from the recent economic difficulty: people turn to the internet for their shopping needs.
PriceGrabber.com(R) in a study on the impact of a tough economy on holiday shopping in its latest Consumer Behaviour Report shows that sixty-one percent of consumers expect to make a concerted effort to cut back this holiday season. Ninety-seven percent of survey respondents expect to do some purchasing online this holiday season. Fifty-five percent plans to purchase more than half of their holiday gifts online this year, a 10 percent increase from last year. Thirty-seven percent say that online shopping appeals to them because it is "easier to compare products and find the lowest price." Twenty-four percent favour the "convenience of shopping anytime and anywhere."
Past results from Forrester Research shows that 81 percent of online retailers surveyed reported that their e-commerce businesses were profitable in 2007. Because of this, the internet marketing bug seems to be spreading to more businesses. According to the Office for National Statistics (ONS) survey, 70.3 per cent of businesses today have a website.
This means more people are now able to make use of the internet as shopping means. Online shopping gives numerous advantages for shoppers, the chief of which is convenience. Internet gives consumers the ability to browse and compare product prices at any given time of the day, as online retail stores are open all the time, without leaving the comforts of their homes. It also gives the shoppers chance to buy as much as they could without worries on how to carry them, as online stores provide delivery services. No more worrying over parking spaces, falling in line, or crowded shops.
This means more people are now able to use the internet as means of shopping. Shopping online gives numerous advantages for shoppers, the primary of which is convenience. Internet gives shoppers the ability to browse and compare product prices at any given time of the day, as online retail stores are open all the time, without leaving the comforts of their homes. It also gives the shoppers opportunity to buy as much as they could without worrying how to carry them, as online retail stores provides delivery services. No more worrying over parking spaces, falling in line, or crowded shops.
In UK, a study reveals that one of the reasons of the increase of online shopping rate came from users in their 40s and 50s, having more trouble accessing built shopping centres because transport is usually not as readily available to them, are beginning to use the Internet for their own online shopping.
With the coming holiday shopping rush, despite the spreading financial crisis, online retail stores' sales continue to rise. In fact, according to Ed Garrubbo, chairman of the Electronic Retailing Association, the looming recession may actually contribute to e-commerce because cautious consumers are doing more research and comparison shopping online before making a big purchase. - 16492
PriceGrabber.com(R) in a study on the impact of a tough economy on holiday shopping in its latest Consumer Behaviour Report shows that sixty-one percent of consumers expect to make a concerted effort to cut back this holiday season. Ninety-seven percent of survey respondents expect to do some purchasing online this holiday season. Fifty-five percent plans to purchase more than half of their holiday gifts online this year, a 10 percent increase from last year. Thirty-seven percent say that online shopping appeals to them because it is "easier to compare products and find the lowest price." Twenty-four percent favour the "convenience of shopping anytime and anywhere."
Past results from Forrester Research shows that 81 percent of online retailers surveyed reported that their e-commerce businesses were profitable in 2007. Because of this, the internet marketing bug seems to be spreading to more businesses. According to the Office for National Statistics (ONS) survey, 70.3 per cent of businesses today have a website.
This means more people are now able to make use of the internet as shopping means. Online shopping gives numerous advantages for shoppers, the chief of which is convenience. Internet gives consumers the ability to browse and compare product prices at any given time of the day, as online retail stores are open all the time, without leaving the comforts of their homes. It also gives the shoppers chance to buy as much as they could without worries on how to carry them, as online stores provide delivery services. No more worrying over parking spaces, falling in line, or crowded shops.
This means more people are now able to use the internet as means of shopping. Shopping online gives numerous advantages for shoppers, the primary of which is convenience. Internet gives shoppers the ability to browse and compare product prices at any given time of the day, as online retail stores are open all the time, without leaving the comforts of their homes. It also gives the shoppers opportunity to buy as much as they could without worrying how to carry them, as online retail stores provides delivery services. No more worrying over parking spaces, falling in line, or crowded shops.
In UK, a study reveals that one of the reasons of the increase of online shopping rate came from users in their 40s and 50s, having more trouble accessing built shopping centres because transport is usually not as readily available to them, are beginning to use the Internet for their own online shopping.
With the coming holiday shopping rush, despite the spreading financial crisis, online retail stores' sales continue to rise. In fact, according to Ed Garrubbo, chairman of the Electronic Retailing Association, the looming recession may actually contribute to e-commerce because cautious consumers are doing more research and comparison shopping online before making a big purchase. - 16492
