Are unbranded cheap televisions are a false economy?
Before you buy a TV or other consumer electronics item you should consider not only the purchase price of the product but additionally the probability of it going faulty, the features and the performance, and the life expectancy of the product.
Major brand TVs from manufacturers such as Panasonic, Philips, Pioneer, Samsung, Hitachi, LG, JVC, Hitachi and Sharp always retail for more than secondary brands of televisions with unfamiliar brand badges on them. The unbranded cheap TVs from unknown manufacturers look like good value for money when compared to the known brands of TVs. The styling and features may well make justifying the difference difficult.
Why are non-branded TVs so cheap?
Obviously when you buy a known brand of Television you are paying a premium for the brand, which you dont do on the unknown brand cheaper televisions. But is this the only difference?
Another explanation for cheap unbranded TV brands being cheaper is that they dont operate from expensive offices in the UK backed up with warehouses, and staff. They often ship the products directly from the factory in Eastern Europe, China, etc to the retailers warehouse with no or scarcely any personnel and premises in the UK. This may seem to be good thing and would help explain the price differential.
The manufacturers of Cheap televisions dont need to invest in their brand reliability, as known brands do. This is for the reason that you dont know which factory manufactured the Television so you will not be able to avoid it in the future if you buy another unbranded Television. So they dont have the same incentive to protect their brand from poor performing unreliable products.
The probability of cheap televisions from unfamiliar manufacturers going faulty are greater because they dont operate the same stringent levels of quality control that the top brands do. Therefore the probability that the unbranded cheap TV will go faulty from new, either straight out of the box, or once, or even more than once in the first year is far greater than for the quality known brands of TVs.
The circuit design and internal components on unheard of cheap Television brands are not of the same quality as the main brands of televisions, again increasing the probability of the TV going faulty. Reliability surveys carried out by the consumer magazine Which have repeatedly found that TV brands such as Sony and Panasonic regularly out perform the cheaper unknown cheap Television brands.
It is more difficult to repair cheap televisions from unknown brands
It is also more difficult to obtain parts for inferior brand cheap televisions. This is because the unbranded televisions manufacturers dont store the parts in the UK unlike the major TV brand manufacturers.
Also it is more difficult to repair unknown cheaper brand TVs because they havent got the technical support in the UK that the major brands do. As a result if an repair engineer struggles to carry out the repair he cant ask the manufacturer for assistance as a result it will be more likely that the TV cant be repaired. For the duration of the first 12 months this isnt a problem as the dealer that sold you the cheap television will have to repair it or replace it. Although after this period it means that it is more likely that you will have toreplace the cheaper unknown brand TV earlier than a main brand Television.
I have seen instances on branded televisions where the product has failed 2 years after being bought, and even though it came with a 12 month guarantee, the manufacturer has replaced the product or subsidised the cost of the repair to protect their brand image. This doesnt take place on cheap unfamiliar brands of televisions. On the unknown brand cheaper TV when the guarantee has expired if it cant be repaired then it will mean extra expense replacing it.
Main brand televisions have superior picture and sound quality.
An extra reason for the higher selling prices for major brand televisions is that the manufacturers invest in research and development to find ways of improving the present technology to enhance the performance of the Television. This doesnt take place with cheap unbranded TVs which have poorer features and performance. If you read specialist magazines like What Hifi or What Videoyou will see that main brand televisions get much better reviews than the unknown cheap TV brands.
Conclusion
The major brand TVs are better supported, better designed and they boast more features and they perform better than the unbranded cheap Television brands. When all of this is taken into consideration the main TV brands represent a cheaper option in the long run delivering more value and longer service than the unbranded cheap TV brands. So make sure that when you buy a TV that is from a manufacturer such as Pioneer, Sony, Philips, Toshiba, Panasonic, JVC or LGand you will get superior value in the long run. - 16492
Before you buy a TV or other consumer electronics item you should consider not only the purchase price of the product but additionally the probability of it going faulty, the features and the performance, and the life expectancy of the product.
Major brand TVs from manufacturers such as Panasonic, Philips, Pioneer, Samsung, Hitachi, LG, JVC, Hitachi and Sharp always retail for more than secondary brands of televisions with unfamiliar brand badges on them. The unbranded cheap TVs from unknown manufacturers look like good value for money when compared to the known brands of TVs. The styling and features may well make justifying the difference difficult.
Why are non-branded TVs so cheap?
Obviously when you buy a known brand of Television you are paying a premium for the brand, which you dont do on the unknown brand cheaper televisions. But is this the only difference?
Another explanation for cheap unbranded TV brands being cheaper is that they dont operate from expensive offices in the UK backed up with warehouses, and staff. They often ship the products directly from the factory in Eastern Europe, China, etc to the retailers warehouse with no or scarcely any personnel and premises in the UK. This may seem to be good thing and would help explain the price differential.
The manufacturers of Cheap televisions dont need to invest in their brand reliability, as known brands do. This is for the reason that you dont know which factory manufactured the Television so you will not be able to avoid it in the future if you buy another unbranded Television. So they dont have the same incentive to protect their brand from poor performing unreliable products.
The probability of cheap televisions from unfamiliar manufacturers going faulty are greater because they dont operate the same stringent levels of quality control that the top brands do. Therefore the probability that the unbranded cheap TV will go faulty from new, either straight out of the box, or once, or even more than once in the first year is far greater than for the quality known brands of TVs.
The circuit design and internal components on unheard of cheap Television brands are not of the same quality as the main brands of televisions, again increasing the probability of the TV going faulty. Reliability surveys carried out by the consumer magazine Which have repeatedly found that TV brands such as Sony and Panasonic regularly out perform the cheaper unknown cheap Television brands.
It is more difficult to repair cheap televisions from unknown brands
It is also more difficult to obtain parts for inferior brand cheap televisions. This is because the unbranded televisions manufacturers dont store the parts in the UK unlike the major TV brand manufacturers.
Also it is more difficult to repair unknown cheaper brand TVs because they havent got the technical support in the UK that the major brands do. As a result if an repair engineer struggles to carry out the repair he cant ask the manufacturer for assistance as a result it will be more likely that the TV cant be repaired. For the duration of the first 12 months this isnt a problem as the dealer that sold you the cheap television will have to repair it or replace it. Although after this period it means that it is more likely that you will have toreplace the cheaper unknown brand TV earlier than a main brand Television.
I have seen instances on branded televisions where the product has failed 2 years after being bought, and even though it came with a 12 month guarantee, the manufacturer has replaced the product or subsidised the cost of the repair to protect their brand image. This doesnt take place on cheap unfamiliar brands of televisions. On the unknown brand cheaper TV when the guarantee has expired if it cant be repaired then it will mean extra expense replacing it.
Main brand televisions have superior picture and sound quality.
An extra reason for the higher selling prices for major brand televisions is that the manufacturers invest in research and development to find ways of improving the present technology to enhance the performance of the Television. This doesnt take place with cheap unbranded TVs which have poorer features and performance. If you read specialist magazines like What Hifi or What Videoyou will see that main brand televisions get much better reviews than the unknown cheap TV brands.
Conclusion
The major brand TVs are better supported, better designed and they boast more features and they perform better than the unbranded cheap Television brands. When all of this is taken into consideration the main TV brands represent a cheaper option in the long run delivering more value and longer service than the unbranded cheap TV brands. So make sure that when you buy a TV that is from a manufacturer such as Pioneer, Sony, Philips, Toshiba, Panasonic, JVC or LGand you will get superior value in the long run. - 16492
About the Author:
For almost 20 years Armadeus Cornelius has amassed a wealth of experience in the consumer electronics sector. Click the following link for extra details on how to buy a main brand Cheapest Television. If you want extra information on the Cheapest Televisions from main brands go to http://www.digitaldirect.co.uk.
