Sunday, January 11, 2009

Cheap Health insurance leads

By Jeff Cline

Health Leads are a necissary evil in todays online agent life. There are many ways to get new clients and we are going to share a few with you that has help us in the past and mabey they will help you to. We are having a hard time competing with the mega online health insurance call centers and thought mabey we should work with ourt agehts, ban together and help one another out to be able to atleast compete in this online market space, so we have several ideas to share in hopes you do the same.

Niche Marketing, where you find an area, item or specific product that you do very nich advertising for. There are far and few between, but have the largest return for the dollar when you can find them.

Refferal Marketing is alive and well on the internet. That is E-Referral, where you network with other like mindes business owners on the internet and have them either referr you to their clients by email and you do inkind, or you have them add your web-site to theres as a ANCHOR link so you not only get the trtaffic but the help on the search engine marketing side.

Email Marketing is a wonderful tool when done right, and there are many ways you can have quick results just by sending out a well crafted email to your current database of potential clients and current customers.

Music On-hold is a very low cost markeitng expense that can work for years to come. It is probably the best 200.00 i have ever spent on my business, infact I would guess that we have paid for it 100 times over in the last 5 years just in preception, no drop calls and FREE ADVERTISING

Someone told me to invest in refrigerator magenets and I though they were crazy until I recieved a phone call one day about 1 year after I stopped sending them out in all my mail and realized that that one customer was worth about $2,300 to me and that I would not of recieved her call if it was not for the $1000.00 in mags I purchased years ago. Needless to say every piece of mail that leaves my office has on it it.

Online Health Leads are the most expensive, lowest ROI we have but they give us over 90% of our business so I have decided to take it upon myself to come up with a program that will allow us to leverage online technology, internet marketing and the power of many agents to overcome and compete with the big E-Giants of the world. Give me a call I would love to hear your feedback. - 16492

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