Brand Confusion
This article is not about searing a cow with a hot iron on the web. Coincidentally, branding is without doubt the most misunderstood design tactic among business owners, entrepreneurs and even marketers. If you think branding means making your business into a household name or creating a good logo, company name and design; you're not right. Yes, making your company a household name takes a well branded company. And it is also true, your logo, business name and design can be part of your branding; however, neither one in and of itself is branding.
So what is a Brand?
Branding is giving your audience enough evidence for them to make a quick but lasting character judgments about a person, product or organization. Because we are human, we like to make quick judgments about things based on real evidence. If your tangible evidence leads to positive judgments about your business, your branding was successful. If the tangible evidence leads your customers to make negative judgments about your business, your brand is bad.
Branding is crucial to Marketing
We often judge people by the clothes they wear, and the way they interact with us. Why should people judge your company differently. If you plan out your brand image first, you will have a lot better chance of displaying your brand image effectively. This way you can help encourage your website visitors in how they will act on your site.
Having Your Web Site Portray Your Brand
Because branding is about building trust with your customers, it is vital that you keep that trust. If you want your audience to believe that customer care is important to you, then customer care is a must for your company. The more consistent you are with your brand, the more your audience will believe you. The better they believe in the qualities of your business, the more likely they will purchase your products and services.
Branding is especially important on the web. There is a major disadvantage to not having human interaction with your audience, but this disadvantage can be neutralized with a well conceived and powerfully implemented brand image. - 16492
This article is not about searing a cow with a hot iron on the web. Coincidentally, branding is without doubt the most misunderstood design tactic among business owners, entrepreneurs and even marketers. If you think branding means making your business into a household name or creating a good logo, company name and design; you're not right. Yes, making your company a household name takes a well branded company. And it is also true, your logo, business name and design can be part of your branding; however, neither one in and of itself is branding.
So what is a Brand?
Branding is giving your audience enough evidence for them to make a quick but lasting character judgments about a person, product or organization. Because we are human, we like to make quick judgments about things based on real evidence. If your tangible evidence leads to positive judgments about your business, your branding was successful. If the tangible evidence leads your customers to make negative judgments about your business, your brand is bad.
Branding is crucial to Marketing
We often judge people by the clothes they wear, and the way they interact with us. Why should people judge your company differently. If you plan out your brand image first, you will have a lot better chance of displaying your brand image effectively. This way you can help encourage your website visitors in how they will act on your site.
Having Your Web Site Portray Your Brand
Because branding is about building trust with your customers, it is vital that you keep that trust. If you want your audience to believe that customer care is important to you, then customer care is a must for your company. The more consistent you are with your brand, the more your audience will believe you. The better they believe in the qualities of your business, the more likely they will purchase your products and services.
Branding is especially important on the web. There is a major disadvantage to not having human interaction with your audience, but this disadvantage can be neutralized with a well conceived and powerfully implemented brand image. - 16492
About the Author:
Matthew Henage has been in the Internet marketing industry for the past 10 years. An expert in Brand Marketing, Web Development and Web Design he also runs his own Utah web design firm based in Provo, Utah: Superior Design Inc.
