Thursday, January 8, 2009

Basic Lead Generation For Internet Marketers

By John Anghelache

If you have a big enough list you can write your own ticket.

One of the problems business owners have is generating leads or website opt ins. A glance at their website tells me the story. They don't know the process.

The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I'll give you the basics. Plus, copy you can model for a squeeze page.

The first thing is this: People will join a list they believe will be valuable. We all get too much email. No one wants more. For this reason, people are picky as to which lists they join online. Information is the best "hook" to use to get people onto your list.

My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.

That's how you deliver value.

Take the fear out of joining your list. Make it easy and simple. Just ask them to type in their email address. You can also ask for their first name. That's all you need. If you ask for too much you won't get many opt-ins.

Third, in addition to the free report or whatever, make sure the prospect knows you'll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.

Here's an example. Let's assume I want to build an email list of business owners. My lead capture page could be as simple as this...

Would you like to beat the stock market?

Read These Free Reports To Discover Five Secrets To Profit-Rich Trades

If you want to boost your cash flow almost overnight... then... you'll want to read these five reports. Because they reveal...

1. How to increase website traffic by up to 500%... without... spending one extra dime on advertising.

How to pile on one to three inches even on your most stubborn body parts.

3. How to tap into hot email lists made up of perfect customers... and... only pay for access if and when you make a sale.

How to lower broker fees by up to 50% or more.

How to get an insider's edge on projected price activity 30 minutes before the stock market opens.

To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now...

Okay, that's a good "bread and butter" way to generate Internet leads. You can run small pay per click ads to drive people to a modified version of this web page. - 16492

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