Monday, December 22, 2008

New Theory Links Cheating to Comfort Food

By Mark McAlpin

It may not pass scientific muster, but a leading private investigator has developed a theory linking financial hardship such as that experienced during a recessive economy, with an increase in marital infidelity. Likening it to other actual, proven science, the recipe for Mark McAlpin's Adultero Solatium (combining the Latin words for unfaithful marriage partner and compensation, or solace) theory combines raw numbers from his own investigative practice with a bit of arm-chair psychology and an unmeasured pour of biochemistry. Admittedly a scientific lay person, the PI says he has been rolling this theory around in his head for years, and the numbers have consistently evinced his hypothesis.

In the simplest terms, the theory builds on the famous concept of "comfort food," the ill-advised eating patterns of those sad, stressed, or worried.

"People want to feel good. When they face physical, emotional or even mental pain or anguish, it is normal to want to engage in activities that will remove the pain, or counter it with something that feels good. Think about it, stressed, achy people often say, 'I need a massage.' Chocolate, candy, alcohol, a hot bath or relaxing message, any one of a myriad of drugs, pick your poison."

Diluted to it's simplest explanation, it's all about brain chemistry. Endorphins, serotonin and dopamine. People who are stressed or upset actively seek out pleasure to dull the pain. This theory is only different from the accepted psychological responses in that it includes sexual and/or emotional pleasure."

McApin's theory is based on self-collected data he's culled from his skip tracing website Cellulartrace.com. The site, which offers reverse lookup cell phone number search, has always counted infidelity investigations among its customers top reasons for ordering services. But the investigator says search requests based on suspicions of a cheating spouse have greatly increased during periods of economic stress. He has also mapped increased search requests from geographical areas particularly effected by negative economic factors.

"The post 9/11 stock market plunge absolutely buried us with requests." McAlpin recalls.

Although customers don't always confess the reason for the investigations they request, McAlpin says trends are pretty easy to spot.

"When over ninety percent of searches are women asking you to investigate other women, it is pretty clear what is happening. When investigations involving people seeking info on people of their same sex jumps from 60 to 90 percent in the weeks following 9/11 or a ton of new customers from the Palo Alto area spring up after the first round of HP lay offs, it's pretty hard to dismiss the trends."

McAlpin said he has seen similar increases in cell phone lookup requests in other geographical areas following disasters and major layoffs or plant closings.

"There are obviously smaller examples of the same thing, but I can't look into every increase from every part of the country. There are obviously layoffs, plant closings, fires floods, etc. I'm sure the theory is would hold up in those places, as well."

It has been statistically shown that in the vast majority of suspected infidelities, the suspected parties were in fact cheating. It stands to reason then, that the more suspicion of infidelity, as evinced by such requests for information for that stated purpose, the more actual cheating in that area. And with a spike in cheating following an economic or emotional blast, the benefit of whatever doubt is sure to come from professionals in the field of the human psyche should certainly be given to the Adultero Solatium theory.

The lack of definitive detail and corroborating outside evidence supporting the theory will surely lead some to dismiss the merits of the hypothesis. But McAlpin says this doesn't bother him in the least.

"I don't plan to plan to write a dissertation on this, I just find it very, very interesting," he says. "If my idea helps someone discover, or better yet avoid altogether, hanging a scarlet "A" around their neck, or seeing one on every time they look at their spouse, great. If those in the behavioral psychology field see enough merit, maybe someone will do some research that will bear out the truth of the matter. For me it is just an interesting way to track business trends. But who knows, I may end up on Oprah discussing this one day"

McAlpin's site, cellulartrace.com has helped countless with their infidelity concerns, from watching for signs of cheating, to actually busting the cheater, usually with the cell phone number search investigations the site is best known for. - 16492

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