Sunday, December 7, 2008

Data Loss Disasters - Fake Memory Sticks

By Mike White

Flash memory storage media has become the most popular form of portable storage in the world today notably because of the ease of use and flexibility of USB devices and helped along by both the reliability of USB flash memory and of course the ever increasing amount of data that these devices can now hold, which is a plus point for many users.

Recently though the reliability of these devices has come under a lot of scrutiny as the failure rate of what is normally very reliable technology has escalated to previously unseen levels. Data recovery companies around the world are fielding increasing number s of enquiries and have geared their operations to cope. So what is the problem here?

USB memory sticks are dropping in price all the time as with any technology as it ages and gains mass market adoption, and year on year growth in shipment of these devices has a run rate of around 100% meaning by the end of this year unit sales are expected to be in the region of a staggering 300 million.

With the higher number of units in the market place it goes without saying that that the actual physical numbers of failures of portable storage devices will increase, double the units = double the failures. However along side the number of failing units of more concern is the increase in the ratio of failed units that is being seen.

Given the previous reliability of USB storage media why then is there an increase in the ratio of failures? Investigations tend to have a common theme and a common result. In a majority of reported cases the actual flash memory in the device has not failed at all and is in perfect working order.

Consumer demand for cheaper goods and services invariably leads to driving manufacturing abroad and in this case to the far east where a lot of the premature failed devices seem to originate. The biggest culprits seem to be the generic unbranded memory sticks found cheap on auction sites. Notably though there is also a huge increase in the number of fake devices finding there way to the market.

These fake devices are intended to appeal to the greed emotion that is prevalent in all but a few consumers , but just because it is cheaper does not mean it is better. The manufacturing process may be cheaper in different world economies but the other factor that is immeasurable by the consumer is the quality of the components.Lower standard components are cheaper but just don't last the distance in a lot of cases.

In order to avoid this problem I recommend only purchasing brand named devices from reputable suppliers. Remember, as with anything, if the price or claims seem too good to be true, they normally are. - 16492

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